You already know that an online presence is a must in the age of the internet, but where do you start? If you’re a small business, you should look into listing your company in a free online directory. However, there are a few things to keep in mind when you create a listing for the first time, such as NAP consistency and links.
NAP (name, address, and phone number) consistency makes sure customers aren’t confused about how to get in touch with you. Make sure that you have this key information spelled and formatted identically on all sites.
All listings should also contain links to your website. The linked pages should be relevant to the listing and links should be regularly checked to make sure they’re active.
Now that you have an effective listing, you need a directory that supports your efforts. Don’t settle for sites that skimp on promotion or don’t invest in design. To help you in your search, here are 15 sites to consider for your online business listing.
Facebook is a major player in social media. Having a page here provides several opportunities:
- Direct interaction with customers
- Access to 2 billion active users
- Brand development
One of the best things is Facebook’s share function, which allows you to reach a larger audience. These organic shares are also great for search rankings.
Google My Business.
When it comes to web search, Google is king. This giant has made it easy to register your listing with Google My Business, which also gives you access to Google Maps. If you’re looking for local traffic, a listing on Google Maps can be invaluable. Google My Business also provides invaluable data you can use to guide your online marketing approach.
Dun & Bradstreet
If you’re a business owner, you need to be familiar with Dun & Bradstreet, also called D&B. As a business credit bureau, D&B has a database of business credit files. When you register, you’re assigned a DUNS number, which you need for grant and other applications. Registering is also a good way to establish credibility with vendors and lenders.
Businesses that hope to attract tourists should look into listing with TripAdvisor. Every month, over 60 million travelers turn to this site for information on restaurants, hotels, and attractions. To list your company here, it must meet the following criteria:
- Be family-friendly
- Adhere to TripAdvisor’s animal welfare policy
- Currently take reservations or be open
- Offer something of interest to travelers